JKBOSE Class 12th Entrepreneurship Notes
JKBOSE Class 12th Entrepreneurship Study Material Notes
- Entrepreneurship: The process of starting and running a business, taking risks and pursuing opportunities.
- Startup: A newly established business typically with a focus on innovation and growth potential.
- Business plan: A written document outlining the goals, strategies and financial projections of a business.
- Innovation: The creation and application of new ideas, products or processes that bring about significant improvements or changes.
- Venture capital: Investment capital provided by investors to support high-potential startups or businesses in exchange for equity.
- Angel investor: An individual who invests their own money in startups or early-stage businesses in exchange for ownership equity.
- Bootstrapping: Building and growing a business using personal savings, revenue generated or minimal external funding.
- Market research: The process of gathering and analyzing information about customers, competitors and market trends to make informed business decisions.
- Value proposition: The unique value or benefits that a product or service offers to customers compared to alternatives in the market.
- Scalability: The ability of a business to handle growth and expansion while maintaining or improving its performance and efficiency.
- Lean startup: A methodology that emphasizes rapid experimentation, iterative product development and customer feedback to build successful businesses.
- Product-market fit: The stage when a product or service satisfies a significant market demand and aligns with customer needs and preferences.
- Business Model: The framework that describes how a business creates, delivers, and captures value including its revenue streams and cost structure.
- Competitive Advantage: A unique set of attributes or resources that allow a business to outperform its competitors and achieve a superior market position.
- Disruption: The process in which a new product, technology or business model disrupts existing markets often resulting in significant industry changes.
- Prototype: A preliminary version or sample of a product or service that is built to test and validate its design, functionality and user experience.
- Minimum viable product (MVP): The most basic version of a product that includes enough features to satisfy early adopters and collect feedback for further development.
- Revenue model: The strategy or approach a business uses to generate revenue such as selling products, offering subscriptions or earning through advertising.
- Customer Acquisition: The process of attracting and converting potential customers into actual customers through marketing and sales efforts.
- Business Development: Activities and strategies aimed at identifying and pursuing opportunities for business growth, partnerships and expansion.
- Growth Hacking: Innovative and cost-effective strategies, techniques and experiments focused on accelerating business growth particularly in startups.
- Risk Management: The identification, assessment and mitigation of potential risks to minimize their negative impact on a business.
- Intellectual Property: Legal rights and protections for creations of the mind such as inventions, trademarks, patents or copyrights.
- Exit Strategy: A planned approach for an entrepreneur to sell or exit their business, often involving a merger, acquisition or initial public offering (IPO).
- Equity: Ownership interest in a business typically represented by shares or stocks.
- Social Entrepreneurship: Entrepreneurial activities aimed at addressing social or environmental issues while creating sustainable businesses.
- Networking: Building and maintaining relationships with individuals and organizations to exchange information, resources and support for business purposes.
- Pitch Deck: A presentation that provides an overview of a business idea, its value proposition, market potential and investment opportunities often used to attract investors.
- SWOT Analysis: A strategic planning tool that assesses a business strengths, weaknesses, opportunities and threats to inform decision-making.
- Team Building: The process of creating a cohesive and effective team by selecting, developing and managing individuals with complementary skills and expertise.
- Financial Forecasting: Estimating and projecting future financial performance based on historical data and assumptions to guide business planning and decision-making.
- Marketing Strategy: A comprehensive plan that outlines the marketing goals, target audience, messaging, channels and tactics to promote a product or service.
- Customer Segmentation: Dividing a market into distinct groups of customers with similar characteristics or needs to tailor marketing strategies and offerings.
- Branding: The process of creating a unique and identifiable brand identity, including a company's name, logo, design and overall reputation.
- Distribution Channels: The pathways through which products or services are delivered to customers such as direct sales, retail stores, e-commerce platforms or distribution partners.
- Sales Funnel: The step-by-step process that customers go through from initial awareness to making a purchase often represented as a funnel-shaped diagram.
- Cash Flow: The movement of money into and out of a business, representing the inflow and outflow of funds over a specific period.
- Break-Even Point: The level of sales or revenue at which a business covers all its costs and neither makes a profit nor incurs a loss.
- Scaling: Expanding and growing a business by increasing its size, reach or operations to capture larger market shares and increase profitability.
- Pivot: Making a strategic change in a business's direction, product or target market in response to feedback, market conditions or new opportunities.
- Business Incubator: Programs or organizations that provide support, resources and mentoring to early-stage startups to help them grow and succeed.
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FAQs on JKBOSE Class 12th Entrepreneurship Subject
What is the difference between a startup and an established business?
A startup is a newly established business that focus on innovation and rapid growth potential whereas an established business is one that has been operating for a longer period and has typically reached a stable stage with a proven business model.
Why is market research important for entrepreneurs?
Market research is crucial for entrepreneurs as it helps them understand their target market, customer needs and preferences, competition and market trends. This knowledge allows entrepreneurs to make informed decisions, develop effective marketing strategies and identify opportunities for business growth.
What is the significance of a minimum viable product (MVP)?
An MVP is a basic version of a product that allows entrepreneurs to test and validate their assumptions, gather feedback from early users and refine their product based on real-world insights. It helps minimize time and resources spent on developing a fully-featured product that may not meet market needs.
How does networking benefit entrepreneurs?
Networking enables entrepreneurs to expand their professional connections, build relationships with potential mentors, partners and investors and access valuable resources and opportunities. It can lead to collaborations, learning from experienced individuals and gaining exposure in the industry.
Why is cash flow important for a business?
Cash flow is vital for a business as it represents the movement of money in and out of the company. Positive cash flow ensures that a business has enough funds to cover its operational expenses, invest in growth, repay debts and handle unexpected costs. It is a key indicator of a business financial health and sustainability.